With globalization being the forefront of the entire GCC region, organizations are turning to digitalization for market and talent competitiveness. We can see from the recent research study carried out by Kenneth Research expected CAGR numbers related to online education and e-learning in the Middle East to reach up to 9.8% during the estimated period 2017-2023. The market advancement is expected to be navigated by the massive government investment and rapid adoption of online education and e-learning by educational institutes and corporate organizations.
E-Learning Demystified: Delivery, Pricing, And Benefits
Online education by definition refers to education where students are able to access lectures via their PC and laptops, smartphones or tablets. E-learning is similar in that it refers to learning done with the instructed assistance of electronic media. This can either be lessons embedded in an LMS, Learning Management System or via streamed video.
One of the more obvious advantages is the ability to learn at a self-determined speed, not bound by time and space. By being given the option to study according to needs, resulting in saving time and cost significantly, as opposed to a more traditional education learning approach.
Cost reduction is one of the main drivers when it comes to decision making on bulk training for large organizations. That is exactly why e-learning is largely requested and implemented, as it drastically reduces expenses.
Organizations are focusing on customized and tailored training nowadays, as it differentiates their product to suit the specific customer requirements.
Saudi Arabia Is Leading The GCC e-Learning Front
GCC organizations of all scopes and sizes are rotating towards e-learning as an alternative to their development plans.
Geographically speaking, the Kingdom of Saudi Arabia holds the first place as early adopters when it comes to online education and e-learning, as they hold the largest market share. This is expected to reap USD 237.1 Million by 2023. The Kingdom of Saudi Arabia education sector has witnessed an alteration from the well-known teacher-centered approach to learner-centered approach.
E-learning is expected to rise and prompt the online education market in the kingdom, while UAE isn’t far behind. It is foreseen to grow at a CAGR of 10.3% over the forecast period. The UAE online education and e-learning market is expected to undertake significant growth as a result of the government investment in the digitalization of the education sector.
Moreover, the request for online education and e-learning is in high demand in UAE on account of heavy adoption and positive student feedback towards e-learning. Additionally, Oman’s online education and e-learning market is predicted to display significant growth over the forecast period. Therefore, the Omani government is heavily investing in the education sector and shifting towards education and computer literacy.
A Transformation Journey Backed By National Visions And Plans
The imperative to change has prompted a wave of national vision upgrades, the most recent being the Saudi Vision 2030 unveiled in 2016, the New Kuwait 2035 vision, as well as the Qatar National Vision 2030 and UAE Vision 2021 visions established earlier.
Digital transformation resides in the very heart of each vision and plan, and L&D strategies are playing a key role in this.
Due to this, e-learning adaptation is applied to organizations at a growing rate.
Where To Source Your Online Training And What To Look For
Recent practice has shown organizations opting for inhouse development or sourcing through external vendors.
However, with the added costs for sourcing expert knowledge, technical staff, building reliable Learning Management Systems, and upskilling/employing new staff to fit the needs of e-learning implementation, organizations are prioritizing ready-made products instead of inhouse development.
There’s an abundance of e-Learning products on the market today, optimized for B2B and B2C learning.
Experts advice aspiring enterprises to consider the following when opting for e-Learning:
- Content: the creation of e-learning content differs from other modes of delivery and this content should be optimized for seamless transfer of knowledge.
- Certification: the conclusion of training with certification gives additional credibility to the course.
- Language: when it comes to big organizations, learning is best digested in native language or bilingual.
- Learning Management System: this is the backbone of your e-learning. Vendors offering native LMS have a big advantage if your organization does not possess one. An LMS with a small learning curve is also a priority.